Role Of Media In Politics
Role of Media in Politics The majority of what citizens know about politics comes from the media. As soon as radio became widely available in the 1920s and 1930s, scholars began researching the influence of media messages on citizens' opinions and behaviors. The extent of media influence is important from both a practical and a normative point. Political campaigns the origins and nature of citizens' preferences as the basis of democratic government, while political campaigns strive to understand how and when communications sent via the media impact individuals' opinions. Political scientists, sociologists, psychologists, communication scholars, economists, anthropologists, and others work in the topic of political media effects. "‘Mass media’ as defined by Merriam means, "the main means of mass communication (broadcasting, publishing, and the Internet) regards collectively." Media plays a major role in the world we live in because it can be and is associat...